Evaluation

5. How did you attract/address your target audience?

We only had two minutes for our opening clip, so attracting our target audience and making them want to watch the rest of the film in that time was tricky. I wanted to attract my audience by making them curious into the story, into what has led this character to leave her home. I chose to address my target audience by connecting to them on an emotional level, one of the comments in my feedback was that good rapport was built with character and auidence feels empathy towards her, which was how I wanted to grip my audience. My opening scene isn't scary or thrilling or very dramatic, but it is emotional and I knew that that was how I had to attract my audience. I had to make them connect with the main character and make them want to know what has or is going to happen to her.. I think I managed that, with a lot of thought and time put into making an emtotional and steady opening scene. I used the music and particulary the use of narration to do this. The shots that I chose also help this. The first shot is done close up to the main characters face and shows a lot of emotion and expression in her face, it is also a slow shot, with the credits fading in and out and the music developing, it gives the audience a chance to built rapport and empathy with the character, it's intriguing. Then I added the narration when the footage picks up a bit and the music slows right down which adds depth and brings the character to life and allows the audience an insight into her life and feelings. This allows my target audience, teenage girls preferably, to relate and empathise with the character in some way.